Selfridges hosts a GTA 6 takeover in London as a £2,500 varsity jacket sells out
A named outlet reported this and Rockstar Games has not confirmed it, so details can still change. See the source
Selfridges turned its flagship London store over to Grand Theft Auto 6 on November 9, according to GameSpot. Citing IGN, the outlet says the space featured a blue Grotti Cheetah Classic from the game along with GTA 6 logos and artwork throughout.
The store is selling more than 60 themed products, including clothing, bags, shot glasses, luggage tags and a cigar ashtray. The headline item, the Goodtime State Varsity Jacket at £2,500, carries Rockstar and game logos and an alligator in sunglasses on the back. It sold out, as did a black varsity jacket with "Vice City" on the front priced at £1,750.
The rest of the collection can still be browsed and ordered through the Selfridges website. The takeover shows the launch marketing reaching beyond Miami ahead of the game's November 19 release on PS5 and Xbox Series X|S.
Source
- GameSpot (opens in a new tab) by Eddie Makuch. Press, published .