Take-Two CEO calls GTA 6 a bargain at $80 as consumers face rising costs
A named outlet reported this and Rockstar Games has not confirmed it, so details can still change. See the source
Take-Two CEO Strauss Zelnick said in a CNBC interview that consumers are under pressure from higher food and gas prices, and that entertainment is not immune to that. He still described interactive entertainment as "a real bargain" because of how long people play.
Zelnick pointed to GTA 5, which he said people can play for hundreds of hours, and said he believes GTA 6 will hold players for an "extraordinary long period of time." GTA 6 costs $80 for the standard edition and $100 for the Ultimate Edition, which adds extra in-game content.
GameSpot notes that GTA 5 launched at $60 in 2013, roughly $85 today after inflation, a comparison Zelnick has made before. Console hardware has meanwhile become more expensive. GTA 6 launches on November 19 for PS5 and Xbox Series X|S, with preloading underway.
Source
- GameSpot (opens in a new tab) by Eddie Makuch. Press, published .